Here are the notes and a summary of my eBay SEO guide video. The video dives into a lot more detail.
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Understanding Keywords:
- Keywords are words or phrases customers use when searching for products on eBay.
- The goal is to target relevant and highly searched keywords in listings.
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Avoiding General Keywords:
- Using overly general keywords (e.g., “shoes”) may lead to less effective listings.
- The concept of the Purchase Funnel (Awareness, Interest, Desire, Action) is introduced.
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Choosing Specific Keywords:
- Using specific keywords like “Nike Air Force 1” instead of just “Air Force 1” can improve visibility.
- Demonstrates how specific keywords can reduce competition and increase exposure.
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Utilizing eBay Data:
- Explains how to access search volume data on eBay for specific keywords.
- Emphasizes the importance of the first words in the listing title.
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Creating Effective Listings:
- Highlights the significance of accurately representing products in titles and item specifics.
- Shows how eBay recommends keywords based on the listing title.
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Testing Keywords:
- Recommends creating test listings with various keywords to understand what works.
- Demonstrates using the Promoted Listings Advanced feature to gather keyword data.
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Importance of Consistency:
- Stresses the need for consistency across title, item specifics, and images for optimal results.
- Discusses the potential negative impact of mismatched item specifics.
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Understanding eBay Algorithms:
- Discusses eBay’s PyKrolov system and how it tests different machine learning algorithms.
- Highlights the importance of quality scores in eBay accounts and the impact on visibility.
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Image Recognition and Matching:
- Explains eBay’s use of vector embeddings for image recognition.
- Emphasizes the synchronization of title, image, and item specifics for better results.
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Seller Account Quality:
- Proposes that eBay may use a formula considering seller account quality for ranking listings.
- Encourages aligning title, image, and item specifics for better exposure.
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Tips for Different Categories:
- Shares tips specific to selling sports cards, such as maximizing item specifics.
- Discusses the importance of accurate information in the title and item specifics.
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Store Features and Visibility:
- Advises using all available features in an eBay store to maximize visibility.
- Suggests filling out store categories and utilizing the about section with relevant keywords.
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Bonus Tips:
- Recommends adding keywords to store features and encouraging buyers to save the seller.
- Discusses using item descriptions to include additional keywords for better search results.
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Upcoming Changes to Video Format:
- Announces a shift in video format to share information more efficiently and frequently.
- Teases upcoming interviews with individuals in the sports card and sports business industry.